Reputation Playbook
Our Reputation Playbook is an all-encompassing strategy that focuses on the elements that matter most: public perception, stakeholder trust, and your brand’s credibility. Whether it’s protecting your reputation during a crisis or ensuring steady, positive growth, our playbook is designed to help your organization maintain its leadership position in the marketplace.
What it includes:
- Reputation Risk Analysis: Assess the potential vulnerabilities in your brand’s image and design proactive strategies to mitigate risks.
- Crisis Management Strategy: Prepare for the unexpected with a framework to handle any negative publicity, ensuring rapid and effective response.
- Brand Consistency Framework: Develop a unified brand message across all communication channels, ensuring your voice remains consistent, trustworthy, and clear.
- Stakeholder Mapping: Identify, prioritize, and build tailored strategies for engaging with key stakeholders, from government bodies to the media and beyond.
Advocacy
through Action
ActionLink is a unique integrated outreach channel that combines hyperlocal customization, policy advocacy, and brand communications to drive behavior change and policy impact. It creates specialized forums, partnerships and community platforms that deliver tailored communication to diverse cohorts, while aligning with government objectives and ensuring measurable results.
What it includes:
- Hyperlocal Outreach, National Impact: Deliver campaigns tailored to specific regions and communities, with the ability to scale these efforts for nationwide visibility and impact.
- Government-Brand Partnerships: Position your brand as a vital partner in advancing public good through initiatives that align with national programs such as Swachh Bharat, Ayushman Bharat, and more.
- Impactful Communication Campaigns: Leverage communications to spotlight national priorities, drive public action, and boost awareness. Use storytelling to enhance brand visibility, unlock new markets, and align profitability with purpose-driven messaging.
Omnichannel Communications
What’s Included:
- Voice Arc: An in-depth omnichannel content offering to craft cohesive, impactful messaging that aligns with your brand goals and resonates across all communication platforms relevant to you.
- Channel Strategy: Deep analysis of all stakeholder touchpoints- we analyze all stakeholder touchpoints to determine the optimal role and enhancement of each channel. Our programs range from engaging industry leaders and building communities to collaborating with social media creators to amplify and protect brand messages.
- Brand IP creation: In today’s times, meaningful brand properties make a
difference for years to come. Superficial media partnerships are not as valuable as creative and deep brand platforms that stand for a purpose and vision. We help you create large format as well as smaller owned channel properties which create long term impact for your stakeholders.
GeoEconomic Intelligence
From navigating trade policies and supply chain disruptions to identifying market opportunities and assessing geopolitical risks, our expert-driven analyses ensure that your strategies are grounded in clarity and foresight. Our insights are derived from a combination of Open-Source Intelligence (OSI) and Human Intelligence (HUMINT):
- OSI leverages publicly available sources like news reports, government publications, industry analyses, and think-tank studies.
- HUMINT taps into expert insights, institutional partnerships with governments and industries, and curated events such as roundtables, forums, and conferences.
- These sources fuel our in-depth analysis, enabling us to distill data into macro-level insights captured in our proprietary reports. These reports form the foundation for tailored advisory and consultancy services, addressing specific client and stakeholder needs..
Business Enquiries
Tell us your goals, and we'll help you get there!
-
Locations
- Bengaluru
- Mumbai
- Delhi
contact@stratinkconsulting.com
080-25800089